2017 NBA Fit Week

For four days, NBA Fit Week taught kids the importance of fitness and nutrition.

Nutrition and fitness through the game kids all love, basketball. That was the goal of NBA Fit Week.

From July 18-21, the NBA together with its partner Alaska held NBA Fit Week in the Philippine for the first time. The four-day learning event taught kids and their parents about the importance of fitness, wellness, and good nutrition through basketball.


The event featured NBA personalities like Oklahoma City Thunder center Steven Adams, 2-time All-Star Reggie Theus, and the Los Angeles Laker Girls. PlayPH sat down with the guests to meet, greet, and learn about their own personal insights on keeping fit.

Steven Adams of the Oklahoma City Thunder was in town to meet fans and share a few tips on nutrition.


NBA Fit Week kicked off at the NBA Store in Glorietta, where Steven Adams chatted about the current offseason and a few predictions. When it came to nutrition, Adams gave a quick preview of the kind of nutrition an NBA center gets. “Diet is important. It just comes down to just eating all the stuff everybody keeps saying… vegetables, heathy stuff, and staying away from fast food.”


Shaping the future. 2-time All-Star Reggie Theus shared his insights on nutrition and valuable life lessons with the Jr. NBA All-Stars.


Day 2 saw past and present Jr. NBA All-Stars gather at the Polytechnic University of the Philippines to participate in a quick hoop clinic. This time around, it was coach Reggie Theus directing traffic alongside head coach Chris Sumner.


Queens of the court. All talented and skilled, these women put on a show for all the coaches.


Besides the brief skills clinic, the 2-time All-Star taught the All-Stars a few valuable lessons about character, discipline, and attitude. Theus also shares the good things the games has given me, “everything positive in life, I’ve learned inside the basketball court.”


NBA Cares was also on-site to turn over the newly-renovated basketball court to representatives of PUP. This gives the university’s students a new and improved venue to practice their skills.


NBA Fit Week was back at the NBA Store the following day with the Laker Girls around. The talented group sat down for media interviews before performing two of their routines for the assembled crowd. Later on, volunteers got the chance to join the talented squad in a simple routine.


The Laker Girls also flew in to hold workshops, and participate in a special fitness class.


Later that evening, the Laker Girls were met with a surprise, as it was their turn to partake in a fitness workshop. NT Sweat founder and fitness coach Nikki Torres led the girls into three intense workouts that focused on cardio and strength building. Overall, it was a fun meeting for everybody at the venue, being able to interact with famous fitness personalities.


From one generation to the other, PBA veteran Tony Dela Cruz of the Alaska Aces helped teach hoop fundamentals to young kids.


Come Friday, it was time for the kids of the Alaska Basketball Power Camp to make their way to the Gatorade Hoops Center in Mandaluyong. There, they got the chance to improve their games with the help of Alaska Basketball Power Camp director Jeffrey Cariaso and court veterans like Sonny Thoss, Tony Dela Cruz, and Don Don Hontiveros.


Alaska refueling stations were also at the venue, for young ballers to gain an extra boost before heading back to the hardwood. Nutri Talks were also part of the program, teaching kids the importance of taking care of their bodies in order to step up in their young basketball careers.

As a result of a nationwide effort, the kids of Children’s Hour received 65,087 Alaska Milk packs.

Towards the end, it was Alaska’s milk donation to Children’s Hour that topped off the week. Through the nationwide effort of taking a Milk Moustache Selfie, a total of 65,087 packs of Alaska Powdered Milk Drink were given to the organization – making Alaska and NBA Fit Week’s mission complete.



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