Jr.NBA Presented by Alaska Returns

The country’s largest basketball camp is back for its 11th year.

Team Alaska, including Managing Director Marco Bertacca, poses with NBA managing director Carlo Singson, coaches, and Jr. NBA Alumni during last weekend’s Tip-Off event.

Last weekend saw the return of the Philippines’ largest ongoing basketball camp: Jr. NBA Presented by Alaska, with a tip-off event at the Don Bosco Techinical Institute in Makati. In a program hosted by sports broadcaster Ceej Tantengco, NBA Philippines Managing Director Carlo Singson and Alaska Milk Corporation Managing Director Marco Bertacca, welcomed media, promising a more expansive program for 2018.

“We all have a role, and it’s not just about giving nutrition,” said Bertacca, referring to Alaska’s core mission of providing affordable nutrition for every Filipino, “It’s about getting our kids out to play, and that’s why we’re here.” Bertacca’s statement is in line with Alaska’s Nutrition. Action. Champion. advocacy, which promotes the importance of active play and proper sports values to the youth.

Singson emphasized the role of values in the Jr. NBA and Jr. WNBA, represented by S.T.A.R. (Sportsmanship, Teamwork, Positive Attitude, Respect) Values: “Together with Alaska, we are committed to providing proper guidelines to how the game should be played and taught to more youth, coaches and parents in the country.”

The Jr. NBA brings together ballers from different provinces and backgrounds, all bound by their love of the game.

The 2018 edition of Jr. NBA began with Open Clinics for young ballers looking to improve or brush up on their skills. The Open Clinics are an excellent way for everyone to train with NBA-inspired drills and techniques, under a pool of fully certified coaches, who received a refresher on the NBA method during a coaching clinic that was also held on the day of the tip-off.

For aspiring hoop stars, the regional training selection camps will be where the best players from different provinces will undergo a rigorous selection process to be chosen to attend the National Training Camp (NTC) in Manila. At the NTC, this year’s All-Stars (comprised of eight boys and eight girls) will be named. Former All-Stars who have gone on to stellar careers in varsity and pro leagues include Kiefer Ravena, Aljon Mariano, Ferdinand “Thirdy” Ravena, and Kobe Paras.

The All-Stars will culminate their Jr. NBA journeys with an overseas trip for the ultimate NBA Experience, where they will train and scrimmage against their counterparts from Singapore, Indonesia, Malaysia, Vietnam, and China. The finale of the Experience will see the All-Stars attend a live NBA Global Game. At last year’s Experience, the 2017 All-Stars were able to watch an epic matchup between the Golden State Warriors and the Minnesota Timberwolves.

Coaches polish their drills to prepare for this year’s projected 250,000 Jr. NBA participants in the Open and Regional training camps.

Following intense training under Jr. NBA Head Coaches Carlos Barroca and PBA legend Coach Jeffrey Cariaso –who also manages Alaska’s Basketball Power Camps– 14 shortlisted coaches will have a shot at being named the 2018 Jr. NBA and Jr. WNBA Coaches of the Year. Previous Coaches of the Year include Ewon Arayi of the Philippine Women’s National Team.

Over the next four months, the Jr. NBA Camps are expected to reach 250, 000 participants and 900 coaches from across the country. As the next generation of hoop stars puts their skills to the test, the Jr. NBA presented by Alaska will be the first step towards towards making their hoop dreams come true.



Stay up to date with regular updates and more exciting content by following PlayPH on Facebook and Twitter. For registration inquiries and more information on the Jr. NBA, click here. For more information on Alaska milk Corporation, its other sports programs, and nutrition advocacies, click here.

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