New Beginnings

The 2016 edition of the Jr. NBA and Jr. WNBA programs tipped-off over, marking the start of a new journey of helping young athletes achieve their dreams.

Cover Image: Boys and girls ages 10-14 joined the Jr. NBA and Jr. WNBA to develop their fundamentals and move a step closer towards achieving their basketball dreams.

The sound of children playing and basketballs hitting hard wood filled the air at Don Bosco, Makati last Saturday, at the official tip-off event for the 2016 Jr. NBA and Jr. WNBA presented by Alaska. Hailing from schools all over the Metro, boys and girls aged 10-14 had gathered to experience the country’s premier basketball clinic.


The Jr. NBA and Jr. WNBA alumni pose for a photo with Alaska Milk Corporation Vice President for Marketing Blen Fernando, NBA Philippines Managing Director Carlo Singson, Program Head Coach Chris Sumner and his team of coaches, and the Alaska Aces’ and Atlanta Hawks’ mascots, E-Cow and Harry The Hawk.

“Overall, over a hundred thousand people have benefited from the Jr. NBA,” said NBA Philippines Managing Director Carlo Singson in his opening remarks. As the longest running youth development program outside the United States, the Philippine arm of the Jr. NBA and Jr. WNBA programs has grown bigger and better through the years.

“This year, in addition to Metro Manila, we’re very happy to announce that we are taking this program to Bukidnon, Butuan, Cagayan De Oro, Dagupan, Davao, Iloilo, Puerto Princesa, and Baguio. We also will travel for the first-time to locations in Batangas, Catanduanes, and Cavite, before heading back to Manila for the National Training Camp.”


Alaska Aces mascot E-Cow and the Atlanta Hawks’ Harry the Hawk say hello to their fans at the 2016 Jr. NBA and Jr. WNBA tip-off.


Shortly after, Jr. NBA and Jr. WNBA Head Coach Chris Sumners was introduced, along with the Jr. NBA and Jr. WNBA alumni, went on stage to share their stories. Shortly afterward, a commemorative milk toast was led by Singson and Alaska Vice President of Marketing Blen Fernando – the 2016 Jr. NBA and Jr. WNBA program had officially begun.

For 9 straight years, the Jr. NBA and Jr. WNBA has provided aspiring athletes with a premium experience to pursue their passions. However, in addition to the training and values they receive, the program’s true goal remains to help them advance towards making their dreams come true.

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