Hours before dawn, the grounds of McKinley West in Taguig were alive with activity, as friends, families, and communities began to arrive. Young or old, they were all here, from grandparents taking in the sights to kids in costumes and babies in their strollers. The McKinley West gathering was a scene being enacted simultaneously in Cebu (at SM Seaside), Naga (at SM City), and Davao (at SM City), for this was a day like no other: This was Alaska World Milk Day.
PlayPH was on the scene, interviewing families for their takes on what made the day so special.
“We joined because my children love to run,” said Arnold, a proud father, who ran with his children, and was taking part in the event for the third year in a row.
While many had come to run in one of the day’s multiple race events, others had arrived to take part in the fun activities laid out throughout the grounds. Indeed, regardless of where they chose to participate, the World Milk Day venues were decked out with a number of games and activities designed to ensure an action-packed morning of active fun.
Adding to the fun, near the traditional milk sampling booths were a pair of inflatable football goals, complete with oversized soccer ball, which kids of all ages tried to position in order to score.
At 6am, Milk Day participants across the nation raised their glasses in the ceremonial Milk Toast, led in Manila by Alaska’s VP for Marketing, Ms. Blen Fernando. What followed was an hour of Zumba, led by professional instructors that got the crowd’s blood flowing from the energetic dancing.
All told, 12,000 people took part in the nationwide event, one that will surely attract bigger crowds in future installments, as more people begin to discover the real meaning behind the joy of active play.